2014 US Mobile & App Design Awards

Salesforce Wave: Analytics Cloud Mobile





Project Overview

Salesforce Wave Mobile is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from a mobile device. Download now to try out the immersive experience with included sample applications and imagine the possibilities for your own business.





Yuseung Kim, Senior UX Designer (UX Design Lead)
Mrudula Kodali, Lead User Researcher (UX Research Lead)
Eli Brumbaugh, Senior Product Designer
Analytics Cloud Mobile Team

Project Brief

Deliver new insights to your business users however, wherever, and whenever they want them. Uncover every opportunity at the speed of your business. Explore any combination of data, get answers instantly, and share with your team. From any device, anywhere, faster than ever before.

Analytics have a strong hold on the desktop market, and analytics on Mobile have been, so far, limited to light consumption or pre-defined reports. Wave empowers users to drill down into their dynamic reports, but in addition allows free form exploration to answer questions that couldn't be anticipated. Business leaders are increasingly learning that many questions can't wait until they get back to their desks to be answered. Decisions need to happen in the moment, in situ, not back at the office at a later time. Wave Mobile redefines what can be accomplished on the go.

Companies can now quickly deploy sales, service and marketing analytics, or build custom mobile analytics apps, using any data source—empowering everyone to make smarter decisions from anywhere.

Project Need

Data-driven insight is more elusive than ever for today’s business professional. When business users get reports from analytics experts, they are usually static presentations and spreadsheets that are difficult to explore and slice and dice. In addition, these reports are challenging to access—let alone drill into—from a mobile device, making them practically worthless when and where they are needed most.

Wave Mobile is designed for business users. Requests for analytics no longer have to trigger a complicated, lengthy service bureau request. Now, business users can instantly access and easily analyze billions of rows of data themselves, just as they do in popular consumer travel apps that empower them to explore and filter the entire world of commercial flights in seconds.

Wave Mobile also enables social collaboration. As business users derive insights, they can present right from their phone. Dashboards can also be shared via Salesforce Chatter, our business social network.

User Experience

Creating a delightful User Experience was our primary goal. Our audience and their use cases took center stage in our design process. We set out to deliver not only an enterprise app but one that also rivalled the simplicity of consumer apps.

Our User Research included interviews, participatory design, usability tests and unmoderated online studies to optimize our User Experience throughout the design and build process. Over 350 research data points ensured the voice of the customer truly shaped our app. We’re proud to share this customer reaction: “The heavens opened and the angels sang!”.

Unique to our User Experience, demonstrating our key principle of democratizing data, are the sample data sets that allow anyone to explore data. We created a clean, easy UI to shorten the learning curve of an analytics tool. We made charts come alive with fluid animations and transitions. The highly interactive visualizations delight users.

Ongoing feedback is as important to us as User Research was prior to release. Since launching last month, our app has received a Net Promoter Score (NPS) of 62 as well as 4.5 stars out of 5 on the Apple app store.

Project Privacy

The app does not require any personal information or login to explore the sample data sets provided. When a Salesforce Wave customer logs in to access their company analytics, we use OAuth2 for authentication and utilize security features provided by iOS KeyChain for login credentials. All communication to our servers is via HTTPS, using the authentication tokens provided as part of the login.

Full privacy policy: http://www.salesforce.com/company/privacy/

This category recognises migration of an audience from a traditional media to a mobile platform.
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