Image Credit : Mucca
Project Overview
The Tin Building by Jean-Georges is an exciting new 53,000-square-foot culinary destination located at Pier 17 at the Seaport on the former site of the Fulton Fish Market. Inspired by New York City’s history as a bustling commercial and maritime hub, the Tin Building marketplace has been meticulously reconstructed and transformed into a multi-sensory culinary journey of global food & beverage experiences. In partnership with The Howard Hughes Corporation®, the Tin Building by Jean-Georges features six new full-service restaurant concepts, five fast-casual counters, as well as bars, focused on wine, craft cocktails, and craft beers—all anchored by a central marketplace featuring a locally sourced, curated selection of seafood, meats, cheese, produce, plus three specialty retail markets.
Project Commissioner
Project Creator
Team
Sean O'Connor: Senior Designer
Yoon Choi: Project Manager
Andrea Brown: Design Director
Karla Pasten: Designer
Maria Silva Mora: Strategist/Senior designer
Matteo Bologna: Creative Direction
Jennifer Fistere: naming
Project Brief
As part of the overall branding of the Tin Building, Mucca was also tasked to work on the whole building's signage. From the restaurant's and other venues' logos to the typographic gilding on the 50+ windows' facade.
Project Innovation/Need
We worked in collaboration with a Sign company that was able to produce our most demanding requests.
Design Challenge
Our goal was to create a rich typographical environment that would make the visitors still feel comfortable while navigating the spaces.
Effectiveness
The overall eclecticism of the branding was enhanced by the multiple construction techniques used for the signage system to enrich the visitors' experience and provide them with a sense of wonder.
Graphic Design - Environmental
This award celebrates creativity and innovation in the intersection of communication design and the built environment, and is concerned with the visual aspects of wayfinding, communication identity and brands, information design and shaping the idea of place. Consideration given to clarity of communication and the matching of information style to audience.
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