Project Overview

A short stroll from Altona Beach, Voyage delivers a contemporary community lifestyle to the heart of Pier Street Village. Meticulously crafted by Cheah Saw Architecture, these sophisticated apartments offer considered design, timeless finishes and exceptional bay views, enhanced by enviable communal amenity and luscious outdoor spaces.

Project Commissioner

Spacious Group

Project Creator

Earl.St

 

Project Brief

We were tasked with effectively showcasing that Altona is an emerging and thriving suburb by creating a brand and collateral that was both sophisticated yet timeless, and also highlighting the beauty of beachside living. By incorporating nautical themes, we were able to create a strong and vibrant brand for the market.

Project Innovation/Need

Inspired by the project’s Pier Street location, the brand direction featured a curated still life image resembling the ‘dock ladder’ found at the side of a pier. The bright blue shade tied into the vibrant lifestyle of the area while the typeface was kept classic to appeal to a wider demographic.

Design Challenge

Appealing to both older downsizers and younger single buyers, we created a sophisticated brand that spoke to the design of the project, highlighting the beachside location through the use of bold colours and nautical references revealed in the project’s launch. Additionally, creating a brand that fit well within the suburb of Altona and communicating that through production and collateral was a welcomed challenge.

Effectiveness

Our hoarding was proudly the talk of the town. It was essential in creating an effective and engaging brand where the lockdowns had limited past opportunities and downsizing was starting to take effect within a few communities. This had enabled us to generate momentum as the clients were awaiting a launch date for their displays. Half the homes had managed to be signed within quick succession, thanks to the brand identity speaking for itself.