Project Overview

With the evolution of technology, as a recycled and environmental-friendly building material, tile application exceeds traditional impression. Technology breakthrough creates diverse possibilities in size, shape, texture, thus rich opportunities to add value to buildings.

Located on the first and second floors of a commercial building in Taipei City, Champion Living, a new generation tile showroom is designed to take clients' experience to new heights. Tiles are not just rigid squares or rectangles, tiles are key elements of space ambient.

Organisation

Champion Building Materials Co., Ltd.

Team

AI GROUP

Project Brief

The concept is "performing stage" and lab studio, where tile is the main character here to create experience beyond tiles; a lab studio for designers to play and be inspired. Showroom is planned in a hotel ambient, composed of four sections: Champion Lounge, Champion Living, and Marcobelli Living on Level One; Champion Lab on Level Two.

Champion Lounge is an open space to host events and embraces clients' casual meetings, serving coffee and tea to facilitate daily business.
Champion Living, a one bedroom show flat furnished with earth tone and midnight grey colors, complemented with Millettia Laurentii wood, indicates a cozy relaxed lifestyle with humble and steady personality reflecting the brand Champion. Marcobelli Living, a modern Casa Italia show flat, filled with Southern European passion and well balanced use of mixed elements, a portrait of exotic Mediterranean fashion. Champion Lab is an ideal working studio/lab space for professionals to play with different elements of interior materials, facilitating the creation and accomplishing one's outstanding projects.

Project Innovation/Need

Unlike traditional tile showrooms, Champion Living is a place for users to experience beyond tiles, where imagination can be realized through materials.
Staged show flats in Level One is an inspiration of hotel residence, reception lounge, and commercial window displays, all done through tiles’ flexible character of both being an elegant subtle background and ‘character with a voice’. Immersed in the staged experiences on Level One, clients are inspired and fascinated to choose how to decorate their dream home in Champion Lab, located on Level Two.

Champion Lab, a studio for designers to play & mix and match different possibilities; an ideal working space for professionals to explore, facilitating the creation and accomplishing one's outstanding projects.

Design Challenge

Staged experience in Level One is an inspiration to lead users further exploring Champion Lab in Level Two. Tile panels are organized by sizes, patterns and textures accordingly in a soft natural oak colour scheme for users to effortlessly locate their needs. Timber-framed bookshelves present a lab/library look, see through shelves function to store books & samples and also a division of Level Two lab space into different sections. Each section is equipped with large working table, facilitate a spacious interaction flow.

Inspired by colours, tiles are organized in warm and cool tones for users to quickly spot their preferences. Clean light and lines in this natural oak space allow users to focus directly on material selection, as samples are organized in a library style, ready to mix and match.

Sustainability

Champion Living is a venue of tile and material solution in the form of art and lifestyle gallery, new image of 50 year ‘young' leader of the industry.

This project is a cost-efficient solution of old building regeneration and a flip of the brand image through image of a gallery. Majority of the building materials are sourced in Taiwan, including Champion local production recycled tiles, an actual input reducing carbon emission.

Champion Living is the essence of Champion brand and a renewal of consumer experience journey.