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Project Overview

"Perfect Diary" is a newly emerging domestic make-up brand in mainland China. As one of the significant strategies of expanding business from e-store to physical stores, this project establishes the brand's new multi-functional retail headquarters in Shanghai that combines working, training, and exhibition. In order to create a new workspace that reflects this cosmetic brand's characteristics and its spirit of new trends and innovation in the contemporary era, the design breaks up the layout of the traditional office space and focuses on the open and fluid working experience. In addition, with the extraction from the brand color scheme, the vital rose-red tone decorates and connects the whole space. An atmosphere for communication, creativity, and collaboration is created and stimulates the aesthetics and spirituality of the brand.

Project Commissioner

Guangzhou Yatsen Global Co., Ltd.

Project Creator

NeosSpace

Team

Design Lead: SHI Xi, CHEN Yang
Design Team: WANG Xiaoya, DENG Zexu, HUANG Jiaqi, XU Chao

Project Brief

The backstages of corporates are transforming from cubicle workstations to open spaces where staff's intellectual output, experience and communication can be enhanced. This project highlights the brand image and creates a multi-level communication space through the layout of circular flow, combined with its color scheme and furnishings. The staff will eventually be liberated from the stereotyped workstations, wander and intervene in different fluid fields, through the concurrency of the events, stimulate and evoke their creativity and inspiration.

Project Innovation/Need

The design continues the smooth and linear forms of the building itself and the sense of open and fluid space. By continuing the concept of circular flow around the core tube, and the switching of sight, framing spaces for different scenes, activities, and events, and creating a continuous and elegant space atmosphere.
In addition, by taking the advantage of the two cores, the plan layout is divided into two functional zones of office and training respectively, resulting in independent and interconnected degrees of spatial freedom.
Moreover, by utilizing the circular structural columns, functional facilities like seats and bar counters are arranged to create an open space where the reception and the co-working area are juxtaposed.

Design Challenge

The project is located in Xuhui Vanke Center, an office building in Shanghai designed by GMP. Different from other conventional office buildings, its plan layout and structural columns are presented in irregular geometric forms. Thus, it has two completely independent core tube configurations containing elevators, stairs, pantry rooms, and restrooms.

Sustainability

The overall interior is designed with the interspersion of the green plant landscapes, the image of a jungle island in an urban office space was created.
The cool white concrete paint and light wood-colored herringbone floor are applied as the keynotes. Not just to fulfill the refreshing and rational needs of the office space, but also to insulate the heat and regulate the indoor temperature. Meanwhile, the rose-red tone representing brand VI with a frosted texture is used to outline the space and as the guiding symbol while creating a refreshing and vivid atmosphere to enhance the visual tension of the space.
In detail, relatively specific and vivid decorations such as recyclable dichroic glass finish film, neon lights, golden signs, and stencils are adopted to increase the sense of spatial dimension and strengthen the band theme highlighting fun and fashion. Moreover, the cool-toned space is dotted with low-saturation-toned elements such as grey-pink and light wood furniture, representing the image of free and youthful.

Interior Design - International Corporate & Commercial

This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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