[SYD22]




Key Dates

24 February - Launch Deadline
26 May - Standard Deadline
28 July - Late Deadline
23 August - Judging
8 September - Winners Announced
25 October - Awards Presentation

RMIT AVPI - Website Design & Development [DRAFT]

Website

Instagram

LinkedIn

Project Overview

RMIT University, Asia Society Australia, Asialink and the Australia-Vietnam Leadership Dialogue have established the inaugural Australia Vietnam Policy Institute (AVPI). Acting as a one-stop shop for research and insights on the strategic and economic relationship between Australia and Vietnam, the AVPI is a partnered platform for bilateral policy engagement. The AVPI is supported by the Department of Foreign Affairs and Trade (DFAT) under the Australia-Vietnam Enhanced Economic Engagement Grant Pilot Program.

Project Commissioner

RMIT AVPI (Australia Vietnam Policy institute)

Project Creator

Rock Agency

Project Brief

Australia Vietnam Policy Institute (AVPI) expands on the relationship Rock Agency has developed with RMIT University. In addition to designing and developing this website, we created a brand identity. Our logo unites the ‘A’ of Australia and ‘V’ of Vietnam in the shape of a flag to showcase strong partnerships between the two countries; the typography was done by a Vietnamese designer to resonate with both English and Vietnamese languages.

The website was designed and developed as its own IP – it houses a large amount of resources and event information brought to life by interactive media to keep users engaged.

Project Need

This site is information-dense, which guided our work, mainly from a design perspective. Colour, strong imagery and dynamic elements bring to life what could otherwise have been a ‘dry’ user experience. Clarity was an absolute focus and it’s clear across every level of the site, from structure, copy and design. The site’s clean yet vibrant, capturing an essence in colour and feel of Vietnamese culture. Links to external social media articles keep it consistently up-to-date – the go-to resource for news and information on the strategic and economic relationship between Australia and Vietnam.

User Experience

At Rock Agency, we see user experience as fundamental to everything we do. For a website that’s priority is to deliver information and resources to an audience, we want to make not only that the information is easy to locate, but that it remains both easy to locate and uncluttered as the site continues to grow its resources. Hence, we put lots of thought into designing a structural architecture that’s clear, simple and comprehensive.

Dynamic elements highlight the delivery of information and invite engagement; and beautiful imagery and clean design elevates the site, making its information easier to digest and understand.

Project Marketing

Since launch, AVPI has generated a range of new partners and great feedback’s been received around the way the resources and events are presented – clean and easy to digest.

Project Privacy

The website is compliant with Australian laws, and is also GDPR compliant. The privacy policies are clearly listed out in the Terms and conditions and Privacy Policy page of the website.




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