Best Design Studio: Large
PepsiCo Design & Innovation
Cheetos New Typeface
Graphic Design - Identity and Branding | Creator: PepsiCo Design & Innovation | Commissioner: PepsiCo Design & Innovation
Over the past two years, Cheetos has undergone a rebranding journey for the Mexican market. It began with the Design Team completely redesigning Cheetos packaging, and creating a new Visual Identity that would help the brand to communicate across a variety of touchpoints. 
Pepsi Culture Cans x People's Daily
Graphic Design - Three Dimensional | Creator: PepsiCo Design & Innovation | Commissioner: PepsiCo Design & Innovation
In a collaborative exploration of the inherent charm and sustainable value of Chinese cultural crafts, the Design Team created a series of Pepsi cans in partnership with China’s authoritative news media People's Daily.
Doritos Solid Black
Graphic Design - Three Dimensional | Creator: PepsiCo Design & Innovation | Commissioner: PepsiCo Design & Innovation
Historically, Black voices and stories are all too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and decided to launch Doritos SOLID BLACK in 2021. SOLID BLACK is a multi-platform initiative backed by action, designed to bolster the voices of Black innovators and creators.
OTEP Compostable Snack Bags
Graphic Design - Three Dimensional | Creator: PepsiCo Design & Innovation | Commissioner: PepsiCo Design & Innovation
PepsiCo is proud to be one of the world’s leading convenient foods and beverages companies, with products enjoyed more than one billion times a day in more than 200 countries and territories around the world. PepsiCo aims to be the global leader in convenient foods and beverages by Winning with PepsiCo Positive (pep+). pep+ is a strategic end-to-end transformation, with sustainability at the center of how PepsiCo creates growth and value by operating within planetary boundaries and inspiring positive change for the planet and people.
Lay's x Stranger Things
Pop-Ups, Display, Exhibit & Set Design | Creator: PepsiCo Design & Innovation | Commissioner: PepsiCo Design & Innovation
The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4.
UEFA Champions League Merchandise Collection
Graphic Design - Identity and Branding | Creator: PepsiCo Design & Innovation | Commissioner: PepsiCo Design & Innovation
True fans are always finding new and bold ways to express their love for the game, and the Design Team wanted to push co-branded team merchandise to new levels to engage UEFA Champions League Fans. We wanted to elevate the design of the existing merchandise to better reflect our brands’ positioning and create truly enviable pieces that would send fans and their friends clamoring to add new Pepsi® or Lay’s® UEFA swag to their wardrobes.
Neon Zebra Brand Launch
Graphic Design - Three Dimensional | Creator: PepsiCo Design & Innovation | Commissioner: PepsiCo Design & Innovation
Making great mixed drinks can be complicated, but Neon Zebra is here to shake things up with a fresh new take. Neon Zebra is classic, but never stale or boring.
Pepsi x Super Bowl LVI Alumitek Limited Edition
Graphic Design - Three Dimensional | Creator: PepsiCo Design & Innovation | Commissioner: PepsiCo Design & Innovation
No matter where the game is played, Super Bowl Sunday is a national celebration. The first Los Angeles Super Bowl was over 50 years ago, and 2022 was the first time the game returned to L.A. in almost 30 years. Pepsi wanted to find a way to add to and reflect that excitement, so The Design Team created a Limited-Edition aluminum bottle that celebrates the city in an unapologetic way, united as one in L.A.
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