[NYC20]

Design Champion

PepsiCo, Inc.

A Can Has No Name (MTN DEW)

Marketing - Sales Promotion | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

There is a strong cross-section of dedicated fans who love both Mtn Dew® and Game of Thrones. Before any official Mtn Dew/Game of Thrones partnership, fans were already drawing parallels between the two. In anticipation of the final season of Game of Thrones, HBO challenged both fans and brands with the question “What Would You Do for the Throne?” Mtn Dew and the Design team were willing to sacrifice everything: our brand, our name, and our iconic visual identity.

Silver 

 

MTN DEW Amp Game Fuel Launch

Graphic Design - Three Dimensional | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

MTN DEW AMP GAME FUEL is the first ready-to-drink performance beverage for gamers to hit the market.

Silver 

 

Mirinda Unexpected Combo Summer LTD (EER)

Graphic Design - Identity and Branding | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

The Mirinda Unexpected Combo Limited Edition Collection, available in Russia, was designed to turn the everyday on its head, celebrate experimentation and create a playful, vibrant and spontaneous mood.

Silver 

 

Doritos Rainbow - Mexico

Marketing - Event Experience | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

The Doritos Rainbow program centered on packaging and was activated across Gay Pride Parades and music festivals as an experience that travelled to millions of people worldwide.

Silver 

 

LIFEWTR Series 7: Art through Technology

Marketing - Branded Experience | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

LIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity. As a brand, LIFEWTR believes that inspiration is as essential to life as water, because it unleashes creative potential. A brand that functions as a cultural catalyst, LIFEWTR upholds its purpose of helping build the careers of working creators today, while inspiring consumers to embrace and redefine creativity as vital to every aspect of society. Every few months, LIFEWTR launches a new series of bottled water focused on a unique aspect in art—putting the spotlight on three new emerging artists.

Silver 

 

LIFEWTR Series 9: Art of Recycling

Environmental Design | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

Since its inception, LIFEWTR has always been a brand that both carves out a distinct space in the hydration category and impacts the art community and society on a global scale. LIFEWTR provides a premium bottled water experience by fusing creativity and purpose, serving as a source of both inspiration and hydration.

Silver 

 

SodaStream Professional

Product Design - Office | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

PepsiCo’s groundbreaking connected SodaStream Professional is redefining hydration. This mindful ecosystem allows users to personalize their encounter by setting their own daily hydration goals and automatically documenting their path towards meeting them.

Gold 

 

Pepsi NFL Patriots Champions Can

Marketing - Branded Experience | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

The PepsiCo Design team, along with PepsiCo Global Beverage Packaging R&D, created the limited-edition Pepsi Patriots Championship Laces Can to celebrate the kick-off of the NFL’s 100th season and honor the Super Bowl LIII champions, the New England Patriots. Pepsi, the official soft drink of the NFL for more than 17 seasons, saluted those who unapologetically celebrate the sport of football with its latest campaign, “Always be Celebrating.”

Silver 

 

PEPSI x MOMHANDWORKS - LTO CAN SET (GCR)

Graphic Design - Three Dimensional | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

This limited edition Pepsi x MOM HANDWORKS series celebrates PepsiCo’s collaboration with China Women’s Development Foundation’s “MOM HANDWORKS” Cooperative Program.

Silver 

 

Pepsi 60 Years Ltd Ed Cans (EER)

Graphic Design - Three Dimensional | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

Pepsi celebrated 60 Years in Russia with a set of six collectable, limited-edition cans, each representing a different decade.

Silver 

 

LIFEWTR Series 8: Unconventional Canvas

Graphic Design - Identity and Branding | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it’s carried through in all brand communication, from the telling of featured artists’ authentic stories to content to how it appears in store and at live events.

Silver 

 

HiLo Life

Graphic Design - Identity and Branding | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

The HiLo Life brand fills a specific snacking void in the carb-counting community, giving consumers options that bring joy, ease, and flavor.

Silver 

 

Pepsi x CNY Year of the Rat (GCR)

Marketing - Sales Promotion | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

This is the fifth year in a row the PepsiCo design team has created a limited edition commemorative can collection for the holiday.

Gold 

 

Pepsi x EXPO 2020 (GCR)

Marketing - Event Experience | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds.

Silver 

 

Lipton Avant-Garde Special Art Edition (EER)

Graphic Design - Three Dimensional | Commissioner: PepsiCo, Inc. | Creator: PepsiCo, Inc.

Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant-Garde.

Silver 

 

PepsiCo two-liter bottle

Product Design - Home & Garden | Commissioner: PepsiCo | Creator: PepsiCo

First designed in 1970 by PepsiCo and improved into the 1990s, the two-liter bottle is getting another makeover.

Gold