[MDA2013]

2013 Melbourne Design Awards

Category Listing - Graphic Design

Graphic Design - Identity and Branding

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.   

 

Graphic Design - Three Dimensional

This award celebrates creative and innovative design in traditional or digital visual representation of ideas and messages used in packaging. Consideration given to: 

  • clarity of communication and the matching information style to audience; 
  • the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements; 
  • the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and 
  • the relationship to the anatomy of the structural design.
  

 

Graphic Design - Publication

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching of information style to audience.   

 

Graphic Design - Environmental

This award celebrates creativity and innovation in the intersection of communication design and the built environment, and is concerned with the visual aspects of wayfinding, communication identity and brands, information design and shaping the idea of place. Consideration given to clarity of communication and the matching of information style to audience.
  

 

Graphic Design - Illustration and Type

This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.   

 

Digital Experience - Games

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for games. Consideration given to clarity of communication and the matching information style to audience.   

 

Digital Experience - Mobile

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for mobile. Consideration given to clarity of communication and the matching information style to audience.   

 

Digital Experience - Signage Interactive

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for signage. Consideration given to clarity of communication and the matching information style to audience.   

 

Digital Experience - Website

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.