Image Credit : Alberto Strada
Project Overview
After going through a large merger that combined two food delivery giants, the newly formed Just Eat Takeaway.com (JET) needed a new space to physically unite under the same roof their Milan teams, previously spread across various locations.
As one of Unispace’s global client’s, JET has partnered with us to simultaneously work across multiple European and Australian locations to bring their new offices to life, ensuring a consistent look and feel across them all with a local touch. JET needed a partner who could essentially become an extension of their team, handling all of the heavy lifting and ensuring constant communication.
We created a workspace that would accommodate their growing teams and support flourishing operations both now and well into the future. Spread across six floors, JET’s new Milan home has a happy colour palette that reflects their energetic and young brand, creating a stunning new workplace that’s unmistakably JET.
Project Commissioner
Project Creator
Team
Design: Peggy Kan, Alice Bassi, Elena Caregnato
Tech Design: Marco Moscone, Riccardo Colli Franzone
Project Manager: Lorenzo Casavecchia, Alberto D’Ospina,
Assistant PM: Carlotta Pelli
Delivery: Giulio Casavecchia
Site Manager: Francesca Nanni
Tech Design: Riccardo Colli Franzone, Marco Moscone
PM: Marco Francalanci
Delivery: Klaus Zoia
Project Brief
Previously spread across different locations around the city, JET was looking to physically unite and bond their Milan teams quickly and effectively all under one roof. Following the merger, JET had deeply invested into their future growth, so there was an urgency for them to see a return on their new workplace, and we helped them start straight away.
One of JET’s key objectives was to cement their brand into the workplace and instil the ‘Just Eat Takeaway.com’ way of life. Our design team created a food-inspired colour palette of turmeric yellow, aubergine purple, cupcake pink, tomato red, white mozzarella and berry blue to complement JET’s bright primary orange and develop a vibrant and fun environment.
As a joyful and playful brand, that is also ambitious, bold, and human-centred, JET wanted to be seen as “fun”, without coming across as “funny”. So, our team ensured that their new workplace would be a collaborative and contemporary space, that is also the home of a powerful, successful and well-established company.
Located in the Isola district, in the heart of Porta Nuova, JET’s new office is in a strategic location, right in the heart of Milan, moments away from the Bosco Verticale, Piazza Gae Aulenti and the Corso Como fashion district. The twelfth floor, designed to be a social hub for guests and employees, offers stunning views of the surrounding area and the city of Milan, making this social lounge the perfect location for nurturing talent.
Project Need
Following the merger, JET refreshed their branding giving it a new glowing orange look. Proud of their new brand, they wanted an environment where people feel they belong. We achieved this by using JET’s juicy primary orange across 80% of the space, giving it a vibrant, young and contemporary look and feel. The use of their primary bold colour across the space reflected their positive and energetic essence as well as the warmth and friendliness of their services, which provide people across 25 different countries with high-class dinners as well as affordable snacks.
Those entering the space are immediately immersed into a world of colours that is effortlessly JET. From the sixth floor, that houses JET’s riders, with its eclectic street style look and feel and an abundance of food graphics, to the easy and contemporary reception area, designed to create a warm welcome for guests and clients. Each floor was designed to suit different purposes and featured vibrant and fun spaces that bring JET’s new teams together.
Their new brand has been integrated into the space in a variety of different ways to offer subtle reminders to the new joiner and long-term employees alike.
JET has made their mission to bring food from the world’s best local restaurants into every home or office. Their new Milan workspace, with its bright and lively design, reflects this passion, creating an environment that brings the brand to life allowing teams to work together in one space.
Design Challenge
After a period of rapid growth, JET’s newly merged brand was evolving alongside their workplace transformation, and so our teams needed to be just as flexible and reactive with their look and feel.
Our local team worked with the client to follow this transformation, completely re-adapting the design of the workspace ensuring that the new vibrant brand colours would be included into the design. Our local team essentially became part of JET’s teams, by constantly communicating with the client and guaranteeing that the design concept would be kept up to date to best reflect the company’s newly formed branding.
As their new colour palette shifted to a full spectrum of colours that are linked to the food’s world, our local team simultaneously revised the workplace design to keep up with the constant development of JET’s brand guidelines. By integrating this new food inspired colour palette into the space in a variety of ways we represented the brand’s diversity of cuisines across the world.
The result is a space that is undeniably JET. Working as a showcase space for the brand, the interior is bright, bold and unmistakably on-brand. The vibrant and contemporary orange, the main colour, was set against their secondary colour palette to distinguish different elements of the space. Each area of the workplace is linked to the fantasy of tastes and flavours of the food’s world.
Sustainability
JET’s new office is located in the most iconic and sustainable urban park in Milan, Biblioteca degli Alberi (meaning Library of Trees). The greenery of the area acts as a buffer between the city and the apartments by absorbing polluting particles, noise and sequestering carbon whilst also producing oxygen and improving air quality.
The building itself, De Castillia 23, has a glass second skin that diffuses natural light inside, significantly reducing the use of artificial lighting, and uses photovoltaic and geothermal systems to produce energy and heat without releasing pollutants into the atmosphere.
On all the building’s façades and the flooring of the balconies and outdoor areas have been used Cloudy Core Active and Sharp Core Active porcelain slabs by Fiandre Architectural Surfaces, a recyclable material does not erode the planet’s resources and is produced by a company that returns all production waste back into the process. This particular eco-active material is able to degrade the pollutants in the air, with a smog-eating function.
The ceramic tiles are photocatalytic, self-cleaning, antibacterial, anti-polluting and anti-odor. Each Active tile is treated with titanium dioxide (TiO2) and silver to enhance and improve bactericidal performance, 24 hours a day, even in the dark.
By using photovoltaic and geothermal systems, the building produces energy and heat without releasing pollutants into the atmosphere, generating about 40,000 kWhel/year of clean energy, while an extremely high-efficiency groundwater heat pump produces geothermal energy to cool and heat the offices.
Interior Design - International Commercial
Open to all international projects this award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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