2016 London Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Chinwag Messaging App [DRAFT]





Project Overview

Jomoco LTD approached us to create an innovative messaging app.

Chinwag Messaging offers an alternative way to message family, friends, and colleagues.

Family and friends love to share. Emails are formal and texts don’t communicate all there is to say but Chinwag messaging makes it easy to send, save and share precious memories or silly off-the-cuff moments your dad would rather forget.

Chinwag has been intuitively designed to ensure it is fun to use, interactive and accessible.

Jomoco said about the app: The app is looking great and has met our highest expectations. It was a pleasure to work with the Brightec team throughout the design, build and testing phases of the project.

Project Commissioner

Jomoco LTD

Project Creator



The app was created by the Brightec design & development team.

Project Brief

The Chinwag Messaging app was to be an innovative leap into the messaging & social media app marketplace.

Jomoco wanted to make an impact through groundbreaking functionality, cutting edge design and an all-around first-rate user experience.

Chinwag Messaging offers an alternative way to send messages and pictures together. It’s already popular for use between families, friendship groups and work colleagues.

The app offers a different take in picture messaging, one that enables groups to create an entire narrative based around an event or experience.

We took on responsibility for the whole project, from inception, through the various design phases and into final development and release.

Project Need

The initial requirement was to accurately define exactly what Chinwag Messaging was to be.

We met with Jomoco (the team behind Chinwag) to begin building a relationship with them and explore their ideas and rough designs.

For Jomoco, we were able to strip the app idea down to its core function; Images, people and conversation.

We quickly identified the four keywords that needed to be conveyed. Chinwag should be Sociable, Playful, Witty and Quick (i.e. ‘in the moment’).

Our designers used these findings to create the Chinwag brand, choosing colour schemes, fonts, and iconography associated with those words.

User Experience

We recognised the unique key functionality that holds this app above existing competitors - the use of captions to make a photo an intrinsic part of a conversation between users.

Through research we identified that it filled a gap in the market, linking social media, image sharing and messaging.

For this app to be a success, it had to master this element. The captioning needed to be easy to use, instantly intuitive, and more than anything, fun.

The picture you choose to send is a fundamental element, so we made it easy to take or upload an existing image from your phone.

Working with Jomoco, our receptive design team created a series of caption packs so users can play around with personalising each image.

Project Marketing

As an app development agency, Brightec are not responsible for the marketing of apps built for our customers, unless specifically requested.

As the Chinwag app is brand new into the App Store it is presently growing organically and fast through word of mouth recommendations.

Project Privacy

Brightec take issues of privacy & security very seriously. We are committed to ensuring that its users’ information is secure and used only for its intended purposes.

In order to prevent unauthorised access or disclosure, Brightec has put in place suitable physical, electronic and managerial procedures to safeguard and secure the information that it collects online.

This can be any new service or application from a start-up to an industry leader. It’s not just bells and whistles we're after but true innovation, exceeding expectations and filling a void that had previously been open.
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